Consequently, D65 brightness measurements will be significantly higher (when paper contains optical brightening agents) than those produced by the TAPPI T 452/GE or the ISO brightness methods which specify an illuminant with less UV content. Rubber World Online - The technical service and news website for the rubber industry. Highlights for the automotive industry include a new.

It was one of those “a picture is worth a thousand words” moments. It all started off innocently enough. “So is ‘brightness’ a guide for white paper worldwide?” Matthew was curious and rightfully so. He was fairly new to the world of commercial printing, eager to get it right, and wanted to learn. Kudos to him. What startled us, though, was his follow-up question: “So what does brightness tell me about the shade of the paper?” Try as I may, my verbal explanations did not make too much sense to him.or so I suspected. So I rummaged through my hard drive and came up with a simple chart about whiteness versus brightness that I use when giving talks and teaching classes.

And yep, the penny dropped after I emailed it to Matthew. Confused about Whiteness and Brightness?

Brightness is a traditional measure that still appears on most packaging in the United States. The TAPPI standard (GE brightness) measures the ability of a paper to reflect blue light.

On a scale of 0 to 100, the higher the number, the brighter the sheet. #INLINE-CHART# Whiteness measures paper in the same way the eye sees it. Light is actually made up of all colors combined. When light strikes an object, the object absorbs some colors and reflects others. (Think of the blue ocean.that is not really blue, is it?) CIE Whiteness, developed by the France-based International Commission on Illumination (aka CIE), is the most commonly used whiteness index. It normally refers to measurements made under D65 illumination, which is a standard representation of outdoor daylight.

For a perfect reflecting, nonfluorescent white material, the CIE Whiteness would be 100. Papers containing fluorescent additives such as Optical Brightening Agents (OBA) will also measure well above 100. Torrent Backtrack 3 Final Download. Whiteness is really the absence of color. The CIE index has been devised so that most people will agree that the higher the whiteness, the whiter the material. Now you can explain all this over the phone—as I tried to do with poor Matthew—or save yourself the time and do as I did: Send the chart. Dbase Database Driver Office 2013 there.

The “Aha” moment is always instantaneous. The chart is akin to the CRI (Color Rendering Index) where 100 CRI indicates a lamp lighting source optimun ability to show colors accurately. Any CRI over 80 reflects the natural vibrancy of an illuminated colored surface.

The function of exposure factors for fluorescent lamp spectral wavelengths the eye can perceive, ranges from IR 700 nm to UV 420 nm due to rare earth coating masked phosphors in the glass tubing. (soft white 82 CRI, cool white 62 CRI, etcthe highest being cool white deluxe of 87 CRI).*Thank you for the brightness-whiteness exlpanation. *Source credit: ELECTRICAL TERMINATOR, Dwelling Wiring lighting efficiency of surface illumination.

Paper Whiteness, Brightness & Shade Professional printers and designers understand the concepts of paper whiteness and brightness, however for many these terms are industry insider knowledge that isn't well known at all. As with both and there is a difference in standard usage between and the rest of the world. Internationally Whiteness is the most commonly used measure as defined by the (Commission Internationale de l'Eclairage - International Commission on Illumination) whereas in the US the most commonly seen measure is Brightness as defined by the (Technical Association of the Pulp and Paper Industry).

Shade is universal and represents the colour of the paper measured on the CIE LAB model (more formally known as CIE L*, a*, b*). The CIE measure of whiteness is a measurement of the light reflected by the paper across the visible (daylight) spectrum.

The CIE have set a standard of which is a standard representation of outdoor daylight under which the amount of light reflected is measured. For a perfect reflecting non-fluorescent white material the CIE whiteness would be 100, however most 'white' paper will have CIE whiteness measures of between 130 and 170 due to the addition of Optical Brightening Agents (OBAs) which are designed to reflect light from the non-visible range (mainly ultra-violet) back in the visible spectrum. The lighting conditions under which the paper is viewed may well affect how a person sees the paper, paper that has a high whiteness achieved by adding large amounts of OBA to a fairly dull original sheet it may appear to be bright outside but less bright under indoor lighting conditions. On the other hand a sheet with a good white base but low amounts of OBA will compare well under indoor lighting but may appear duller outdoors.

This phenomenon is known as and should be considered if you are putting together a document from a number of sources as it may affect the way the document is perceived under different lighting conditions. It is always best to ensure that the paper sourced for all parts of the document is of the same type as far as is possible. In the UK allows you to, most other retailers don't have this facility. Paper Brightness. Ream of 98 brightness paper - showing clearly 98 on the packaging. Brightness, as specified by the is the measurement of the amount of reflectance of blue light (Wavelength 457 nanometers, 44nm wide). There is also an standard for measuring brightness (ISO 2469 - Paper, board and pulps -- Measurement of diffuse radiance factor) but this is rarely used as the CIE whiteness scale is the more common measurement.

As with whiteness it is common to see brightness measurements of over 100, which means that more light is reflected than was originally shone on the paper, this is due to Optical Brightening Agents reflecting part of the ultra-violet spectrum back in the visible spectrum. Measurement for TAPPI brightness are often in the 110 - 120 range, lower than commonly found CIE whiteness measures as the OBA's only have a small spectrum to reflect. Ream of Cream Tinge Paper. When you see a piece of white paper you may see it as having a bluish tinge or a creamy tinge to it, this is because it is very difficult to create a 'true white'.

A true white paper will reflect all the colours of the spectrum equally, whereas a blue white shade absorbs some of the longer wavelength red and green light and reflects more of the shorter wavelength blue light and a cream white shade absords more blue light. The shade of paper is almost invariably measured on the CIE LAB model () as this model covers the full colour space, whereas other models such as RGB or CMYK cover a subset of the LAB space. When selecting paper for printing a blue white shade is best for short documents as this provides the best contrast for black ink and gives optimum readability. However for book publishing a more neutral or cream white shade is often used as this gives less glare and produces less strain on the eyes over a longer period of reading. True white shades are often also used for printing when the document contains warmer colours in the red, orange and yellow ranges.